Frequently Asked Questions for Publishers
Please review the questions below for information about ScanScout and how you can partner with us. If you have further questions, please contact publishers@scanscout.com
What Is ScanScout?
ScanScout is the market-leading online video advertising network. The company partners with major advertisers and publishers to maximize video advertising opportunities. ScanScout creates a new significant revenue stream for publishers, helping them to extract the most value out of their video content and monetize it in a user-friendly manner. For advertisers, ScanScout provides the ability to target, optimize and deliver ad messages to the right content and audience, maximizing user engagement. ScanScout is one of the largest online video networks on the web, serving hundreds of millions of ad impressions every month.
Key Benefits For Publishers:
- 100% fill rate and monetization of video content with leading brand ads
- Industry leading CPMs
- Player agnostic, enabling quick and easy integration with all types of players
- Full Publisher control of ad elements, including ad timing, placement, and type
- Advanced, real time reporting
[Back to top]
Why Should I Choose ScanScout?
You should choose to partner with ScanScout because of our ability to maximize your advertising revenue. Our sophisticated ad matching and filtering technology is second to none in the marketplace. It enables us to create a highly relevant and engaging user experience with our ads which ultimately nets you the publisher, the highest advertising revenue.
In short:
- Make the most money
- Easy implementation
- Extensive reporting
- Granular control of ads
[Back to top]
How Does ScanScout Work?
Our video engine will expertly monitor the video content on your site and analyze it via speech and visual image recognition, meta-tags and more. We then filter and categorize the content in order to serve targeted, relevant ads inside the video streams.
[Back to top]
Does It Matter What Type of Content I Produce On My Site?
No. ScanScout works with any kind of video content. ScanScout's publisher partners are a premium mix of professionally branded and social media sites.
[Back to top]
Where Do Yours Ads Come From? Who Are Your Advertisers?
ScanScout partners with Fortune 500 brands seeking to engage with viewers in a way that delivers interest in and interaction with ad messages. Our ad network serves hundreds of millions of ad impressions every month for brands across all categories.
[Back to top]
How Do I Gain Revenue?
ScanScout's advertising partners pay us to deliver their ad messages across our Network. We share this revenue with our publishers, enabling them to earn high eCPMs.
[Back to top]
How Do You Integrate With My Video Player?
ScanScout provides the easiest, quickest, most flexible integration methods that let you control your site experience - from actionscript to javascript integration choices.
[Back to top]
How Long Does It Take To Go Live?
Generally, we can help you go live in 1-2 days.
[Back to top]
If I Already Sell Ads On My Site Can I Still Work With ScanScout?
Yes. ScanScout complements current in-stream advertising opportunities and does not require any rip or replace of your infrastructure. We work with many publishers who maintain their own sales teams. Speak with a ScanScout publisher representative to learn how we can work with you.
[Back to top]
What Type Of Reporting Can I Access?
ScanScout prides itself on delivering comprehensive reporting so that you can gain a full view of ad performance and revenue gain. From the ScanScout Publisher Portal, you can access information on streams monetized and ad interactions as well as real-time revenue generation.
[Back to top]
Is ScanScout Compatible With Other Ad Servers?
Yes. ScanScout can be integrated with leading ad serving platforms such as DART and Atlas.
[Back to top]
How Can I Join The ScanScout Network?
We are always looking for successful publisher partnerships and if you meet the minimum requirements we would like to hear from you. Click here to learn more.
[Back to top]
|
 |
Partner with ScanScout
|
Learn how easy it is to monetize your videos |
 |
View examples of ad campaigns |
 |
To learn more about ScanScout |
|
