For Advertisers

The Challenge for Advertisers: Targeting and Brand Protection

The monetization of video online is just the tip of the iceberg. How can advertisers be assured that their brand messages will only be seen adjacent to the most appropriate content?

ScanScout's Content Matching technology means more than just brand protection. It ensures that the right ad is shown to the right user at the most opportune time.

Brand Protection: ScanScout technology is designed to ensure that advertisers' brand messages will only be seen adjacent to the most appropriate content.

ScanScout's rich content scanning is deeper and more precise than anything ever introduced, creating algorithmic intelligence about each video and each user's behavior, enabling far better matching than ever imagined and providing benefit to not just the advertiser, but also to the user and to the publisher.

Unlike pre-roll ad vendors, ScanScout does not require advertisers to limit the length of their video ad creative, because of the innovative and non-intrusive manner in which ScanScout present the ads.