Our Vision

Everyone in the media business knows that video represents the most compelling opportunity online today. But the challenge has been how to best monetize and deliver that video while preserving a favorable user experience and protecting advertisers.

More than any other technology today, ScanScout brings this vision of the future closer to reality.

How Large is The Opportunity?

In this, the year that video is expected to explode online, eMarketer projects up to a $750M video ad market for 2007. As impressive as that number may be, broadcast and cable television enjoy a roughly $110B ad market. Despite the fact that an increasing number of high-demographic consumers spend more time online than watching television, the way that video is tagged and served online today has not caught up to digital technology.

With the spread of digital cable in homes around the globe, the way that video is bought and sold will soon look far more like an exchange than anything in widespread practice today. ScanScout technology solves these challenges for advertisers and publishers, providing brand protection to ensure that advertisers' brand messages will only be seen adjacent to the most appropriate content while offering a glimpse into the future of digital television and ultimately a better user experience for consumers.